Joules Performance Marketing Manager- Paid & Organic (FTC)
Next
- Leicester
- Contract
- Full-time
- Drive data enabled marketing and sponsorship opportunities in all marketing channels and Joules.com execution.
- Develop and deliver a robust and innovative paid social media strategy ensuring channel profitability and forward value.
- Manage the strategic roadmap and success of digital and social marketing.
- Execute a clearly defined digital marketing strategy that is aligned to the overall business objectives.
- Champion performance led marketing approach across the whole marketing mix.
- Deliver Seasonal Product Marketing Campaigns inline with business objectives and driving up brand awareness and new customer acquisition.
- Be the internal champion for digital marketing, mentoring and training wider teams in best practice policies.
- Lead a team of 2 Social and Digital Marketing Coordinators
- Work alongside senior stakeholders to achieve overall delivery of traffic, demand, customer, and profit for ecommerce.
- Alongside our partners at NEXT, develop and deliver a multi-channel digital marketing strategy, which is aligned with the broader growth business strategy and agreed budget and KPIs.
- Manage the relationship with NEXT Digital Marketing team to ensure delivery against channel targets and the brand vision.
- Together with NEXT, ensure all PPC activity is optimised for best practice and in line with expectations and translate learnings into a strategic roadmap.
- Work with NEXT SEO team to drive search visibility, demand and profit, AND ensuring all site content is optimised for SEO to drive incremental traffic in line with the product strategy.
- Support the Campaigns team with campaign performance (inc. email and ecomm) with analysis to help inform the campaign strategy.
- Collaborate with NEXT data science team to analyse UX and customer journeys to capitalise on customer behaviours and ensure maximum trading efficiency.
- Work with partners to explore new and innovative opportunities.
- Working with wider Multichannel Team, to develop a strategic roadmap across Digital Marketing channels ensuring planned activations will achieve KPIs
- Proven ability to build strong cross-functional relationships.
- You must be extremely detail, project and result oriented.
- Ability to operate across different teams with confidence, collaborating effectively with product, buying, creative and Ecomm partners.
- Fashion / Retail background would be desirable.
- Proven analytical and problem solving skills.
- You will need to be an organised, multitasking and diligent 'do-er' with high standards who is comfortable working with all levels across the organisation.
- Commercial understanding to analytically inform marketing strategies.
- Able to work cross-functionally and build strong rapport and relationships across teams.
- Excellent people skills and can influence at all levels with a positive attitude.
- Superb written, verbal and presentation communication skills.
- Ability to work well under pressure in a fast-paced retail environment.
- A team player who is flexible in approach and strong on teamwork.
- 25% off a huge selection of Next, Lipsy & Victoria's Secret products
- Company performance based bonus
- Sharesave scheme
- On-site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a 24/7 digital GP and other free health and wellbeing services
- Free on-site parking