Interim Manager Digital Marketing & Channel Performance EMEA (12 month Fixed Term Contract)
Hilton
- Watford, Hertfordshire
- Contract
- Full-time
To thrive in this role, you will need to build relationships in a highly matrixed global organisation, whilst understanding the dynamics of a regional team that works across multiple markets. In rolling out a multi-region, tactical initiative, you will need to be comfortable collaborating and influencing colleagues to become ambassadors and amplifiers for the required initiative.Position Summary:Responsibilities will include:Source Markets & Channel Performance
- Producing and analysing source market performance with the intention of discovering tactical opportunities across the EMEA market.
- Act as an objective consult for the wider Marketing & Loyalty team, utilising commercial, digital and customer-centric data to make tangible recommendations to improve performance.
- Day to day duties will include the production and maintenance of commercial, demand and digital performance reports.
- Additional projects include analysing product performance by portfolio / brand and deciphering ways we can partner with revenue & pricing functions to deliver tactical campaigns.
- Reviewing and optimising owned retail channels across digital platforms, consulting the wider Marketing & Loyalty function on best channels to maximise their campaign messages.
- Perform due diligence on guest sentiment, commercial landscape and competitor retail activity, advising all relevant teams on tactical initiatives e.g., sales
- Manage delivery of EMEA wide tactical campaigns, including brief, creative and channel optimisation, working with agencies and internal stakeholders to maximise revenue-driven initiatives.
- Partner with revenue & pricing functions to deliver tactical campaigns.
- The candidate should have experience of working in highly matrixed organisations, understand the dynamics of a regional team in a global business and what it takes to work across multiple markets
- Experience of integrated marketing strategy and tactical campaign delivery across all channels.
- Experience in reviewing data and developing insights to be able to make meaningful planning recommendations
- Comfortable articulating the logic behind and the delivery of any campaign initiative across all levels of management.
- Ability to communicate performance, maintaining a ‘so what?’ mentality to analysis and insight discussions
- Project Management experience with the ability to prioritise workload.
- Energetic personality with a proactive view of activities, constantly looking for the next opportunity to collaborate, drive and support the wider function
- Experience in managing agency relationships
- Excellent attention to detail and organisational skills to inspire confidence
- Proficient in MS Office Suite (notably PowerPoint and Excel)
- Highly adept at analysing and visualising data (Microsoft Excel / PowerBI)
- Experience using Adobe Analytics and / or Google Analytics
- Previous experience in customer & media insight tools e.g. SEM Rush, SimilarWeb, Google Trends etc…