Social & Influencer Marketing Manager

B&Q

  • Eastleigh, Hampshire
  • Permanent
  • Full-time
  • 12 days ago
PermanentUp to £60,000 + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid Working (1-2 days per week in the office)Southampton, Store Support OfficeWe believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Social & Influencer Marketing Manager and you’ll be a big part of this.Role Purpose: We’re on a mission to transform B&Q into the UK’s most loved home improvement brand on social. We’re looking for a bold, strategic Social Media & Influencer Manager to lead that transformation — not just to grow our presence, but to reshape how we show up, connect, and inspire across platforms. This is a big-picture role with real impact. You’ll drive platform-native campaigns, shape our brand voice, and lead storytelling that turns scrollers into shoppers and fans into advocates. From trend-led TikToks to YouTube series, influencer partnerships to empowering store colleagues as creators — you’ll bring cultural relevance, creative leadership, and performance focus to every post.What's the job?Key Accountabilities & ResponsibilitiesYou’ll be the strategic lead and creative force behind B&Q’s social media presence. Your day-to-day will be fast-paced and collaborative — from developing thumb-stopping campaigns and creator content to launching new products and jumping on real-time trends. Here’s what you’ll own:
  • Content Strategy: Lead evergreen, product, and reactive campaigns with platform-native creative.
  • YouTube Growth: Mentor a YouTube Specialist, own the growth strategy, and deliver engaging, how-to content.
  • Influencer Partnerships: Build authentic creator collaborations and align with performance teams to drive ROI.
  • Colleague Content: Empower store teams to create engaging, native content with toolkits and training.
  • Trend Spotting: Stay ahead of platform updates, trends, and emerging creators.
  • Performance & Leadership: Set KPIs, optimise content, and lead a small but mighty team.
  • Community Engagement: Partner with customer service to ensure a consistent, human brand voice.
  • Paid & Organic Integration: Align with paid teams to amplify high-performing content and drive results.
  • Creator Events: Collaborate on social-first influencer activations and product showcases.
What we need:What You’ll BringWe’re looking for a confident communicator, creative storyteller, and strategic social thinker who lives and breathes digital culture. We're looking for someone that has worked within a retail or product focused business & can showcase how they've helped to transform social.You’ll thrive in this role if you're passionate about building standout brand moments across social media. You’ll own our social media calendar, drive cultural relevance, and collaborate with influencers and store colleagues to put real voices and real homes at the heart of everything we do. To succeed here, you’ll need:Proven campaign leadership and platform expertise (esp. TikTok, YouTube, Instagram)
  • Experience with influencers, creators, and UGC
  • Strong cross-functional collaboration and stakeholder management
  • A creative, culture-first mindset with a passion for storytelling
  • Data-savvy and performance-driven thinking
What's in it for me?As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.

B&Q