Account Planner - Comms Planning London, England

GroupM

  • London
  • Permanent
  • Full-time
  • 24 days ago
DescriptionPosition at GroupMOPENMINDJob Title: Account Planner - Comms PlanningDepartment / Team: OPENMIND UK TeamABOUT OPENMINDOpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé's media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investmentACCOUNT OVERVIEWOpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Category Manager to provide Comms Planning and Account Management for UK category.OVERVIEW OF ROLE:The Category Planner sits within the ZEUR UK team. This is a fantastic chance for a budding media enthusiast to input heavily into the strategic planning and delivery of multiple multichannel campaigns for Nestlé.You will be given a range of planning responsibilities that will help you grow into a brilliant, well-rounded planner. Aside from this, you'll be part of an extremely strong team who will strive to deliver best-in-class planning work for Nestlé and OpenMind, pushing industry boundaries whilst maximising returns for their brands, so this is an excellent time to learn and develop on a new and exciting client for WPP.RESPONSIBILITIES:
  • Onboard fully onto the OpenMind platforms & integrate with all key stakeholders.
  • Built strong relationships with teams and clients.
  • Work closely with the AM/AD to help develop a campaign brief.
  • Gain trust of all internal & external stakeholders.
  • Positively contribute to the quality of planning output.
  • Support the development of exceptional, award-winning planning work.
  • Be a go-to source of energy and insight in the team.
  • Support implementation of "fewer, bigger, better" strategy through Category holistic media strategy and measurement (including Retail Digital Media & Search).
  • Support coordinating responses across channels, thinking in systems not silos.
  • Support coordinating campaign best-practice with more junior members of the team.
  • Challenge the ordinary and help our team produce great work.
  • Develop a solid understanding of Nestlé's business, marketing, and the role media plays within it.
  • Be a confident communications planner who demonstrates a clear understanding of our OpenMind's Planning approach.
  • Develop an understanding of digital, data, and marketing technology, and how we use them to drive growth for our clients.
  • Be the go-to expert in your team for audience and category insight, ensuring all work we develop is evidence based.
  • Ensure we have a seamless working process between the Comms & Implementation Planning.
  • Contribute to OpenMind culture in the team - great planners with clear goals, objectives, and development plans.
  • Work with GDS (Biddable Digital Team) to ensure they are integrated seamlessly within planning processes and implementation processes.
  • Work with retail team to help integrate capabilities into everyday planning.
YOUR KNOWLEDGE & ABILITIES:
  • Good knowledge of the nuts and bolts of media (some digital experience/exposure would be great).
  • A thirst for learning about technology, trends, media, people, brands and the industry.
  • An ambition and tenacity to make the ordinary extraordinary.
  • Attention to detail.
  • Good storytelling skills - to give our ideas and thinking the best chance of coming to fruition.
  • Calm under pressure.
  • Problem solving skills and a desire to find solutions and new ways around obstacles.
  • Honesty and integrity.

GroupM