Brand Integrations Manager

ITV

  • United Kingdom
  • Permanent
  • Full-time
  • 13 days ago
Job Category: Business Unit ManagementJob Description:Workplace: White City, London - 3 days a week in the officeThe roleThe successful candidate will support the delivery of Global Brand Integrations within ITV Studios' Brand Licensing division by proactively driving new briefs from brands and acting as a key business contact for branded content and entertainment partnerships.This role will focus on creatively connecting our world-class IP with the media and audience objectives of brands and their agencies, to deliver compelling, integrated executions.The Brand Integrations Manager will work across traditional broadcast, digital, retail, experiential and virtual opportunities, with a strong focus on building and maintaining agency and brand relationships (locally and globally). The role is fast-paced, dynamic and creative - perfect for a self-starter with boundless energy, exceptional people skills, and a deep love for TV.Main responsibilitiesBRAND & AGENCY ENGAGEMENT
  • Proactively generate and respond to brand and agency briefs, translating objectives into innovative, on-brief integration concepts.
  • Build and maintain a strong network of brand and agency contacts, ideally with global reach
CREATIVE DEVELOPMENT
  • Develop fresh, imaginative ways to integrate licensed brands into ITV Studios IP ensuring relevance and impact across broadcast, digital, retail, experiential and virtual channels.
  • Inspire internal teams including all of our production labels, digital and experience teams, as well as external partners with creative concepts that maximise value, reach, relevance and commercial opportunity.
PROJECT MANAGEMENT
  • Support both the VP Brand Integrations - Broadcast and Tape and VP Brand Integrations - Digital and Experiences in the end-to-end delivery of integrations from ideation and pitch through to execution and handover to relevant teams.
  • Coordinate with production, creative services, commercial and broader licensing teams to ensure seamless client experience.
MARKET & INDUSTRY INSIGHT
  • Keep up to date with media, advertising, and brand integration trends to identify opportunities and inspire partners.
  • Monitor competitor activity and global best practice in brand partnerships.
COLLABORATION
  • Work closely with ITV Networks Media & Entertainment team, Format Sales, and Brand Licensing teams to align on strategy and maximise partnership potential.
  • Liaise with international colleagues to adapt and roll out branded integrations to multiple markets.
Skills you'll need (minimum criteria)
  • Proven experience in brand partnerships or marketing, or advertising - agency background strongly preferred.
  • Experience in licensing is a bonus
  • Strong understanding of the media and agency landscape, including how brands activate across multiple channels.
  • Demonstrated creativity and strategic thinking with the ability to inspire stakeholders.
  • Excellent communication and presentation skills
  • Solid project management skills with an ability to juggle multiple projects in a fast-paced environment.
  • Established network of relevant industry contacts
Other things we're looking for (key criteria)
  • Highly creative and full of ideas, with a passion for entertainment and storytelling.
  • Strong relationship-builder who thrives on networking and engaging with people.
  • Commercially savvy and results-focused.
  • Confident, enthusiastic and resilient.
  • Team player with a collaborative approach, yet able to work independently.
  • Meticulous attention to detail.
About Us:Your work matters to millions.Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.About the Team: ITV is for everyone.ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about
  • There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.ITV offers some great rewards and benefits including:
  • Flexible working with a range of options to suit everyone
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
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