Brand Manager
Forward Role
- Manchester
- £35,000-45,000 per year
- Permanent
- Full-time
- Lead the management of email and SMS campaigns using DotDigital, from concept through to analysis, ensuring high engagement and conversion rates.
- Master our data capture and integration processes, working closely with the Tech team to streamline and optimize our database.
- Innovate and manage marketing programs to meet business goals, constantly analysing performance to drive improvements.
- Collaborate with our Designer to produce compelling, brand-aligned visuals and assets across all digital touchpoints.
- Partner with Product Managers to ensure our Customer Apps' content is engaging, informative, and perfectly on-brand.
- Oversee our brand's representation on third-party sites, working in tandem with our Acquisition and Customer Happiness Managers.
- Take charge of brand development initiatives as required, managing the flow of brand and content projects within the team.
- Ensure all on-site content is current, compelling, and strategically aligned with our objectives.
- At least 3 years of experience in a marketing role, with substantial hands-on experience in email marketing.
- Experience optimising campaigns based on insightful data.
- Exceptional content creation skills, with a sharp eye for detail and brand tone of voice.
- Solid experience with email marketing tools, from crafting templates to setting up automation and implementing forms.- Proficiency in using CMS and Excel, able to transform data sets into meaningful, presentable insights.
- Experience in line management.
- A brilliant copywriter with a strong grasp of brand consistency.
- An entrepreneurial spirit, capable of working in a fast-paced environment and building robust internal and external relationships.
- Competitive salary of up to £40,000 for someone looking to take a step up to Manager level and up to £45,000 for someone who is already at Manager level.
- Hybrid working.
- 25 days holiday plus Bank Holidays plus your birthday off!
- Enhanced maternity and paternity package.
- Breakfast provided on office days!
Forward Role is operating as an employment agency.