Senior Ad Sales Manager
- London
- Permanent
- Full-time
- Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
- Accountable for AV, digital and social revenue generation from external and internal partners of TWDC
- Define the sales opportunities for partners to invest in Disney’s digital commercial platforms
- Manage 3 direct reports, ensuring clarity of roles and focus on driving the revenue goals of the team
- Managing, Mentoring and developing the direct reports and growing their skills and progress
- Consult and educate other LOB to understand our digital media proposition, and the opportunities and products available through the Disney Advertising team.
- Accurate revenue forecasting with reports to UK Sales Director
- Open new cooperative business pitches to top-level agency contacts
- Understand key market trends and how these can influence our sales approach
- Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
- Work with the Client Servicing, Revenue & Yeild Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
- Manage external agency relationships with key trading partners and monitor and ensure the full delivery of trading agreements.
- Help manage the commercial model for TWDC partners ensuring we build margin but still deliver on value for client
- Provide leadership within the team and accountable for the performance and results of the team Pod.
- Graduate level or equivalent experience
- Previous experience at Manager level
- Experience working with both clients and agencies at a senior level
- Proven experience delivering revenue success and growth through digital campaigns and partnerships
- Excellent knowledge of multi-media platforms, including digital, TV and CTV
- Ambitious self-starter who is driven to hit sales targets from existing and new clients
- Excellent presentation and communication skills
- Excellent understanding of digital and social media landscape, covering the buying and planning of media on various digital platforms
- A minimum of 8 years digital media sales/partnership experience
- Independent self-starter, comfortable with ambiguity, and with the ability to thrive in a team environment
- Numerate and analytical with the ability to draw actionable recommendations from complex data
- Confident communicator, with excellent presentation skills for both small and large audiences
- A strong commercial mind-set – an understanding of the need to create measurable value from media partnerships
- Ability to calculate industry-wide measurements such as CPMs, CPVs, CPAs etc and ROIs for media campaigns
- Experience in educating new advertisers on the benefits of digital marketing strategies
- Comfortable handling commercial discussions
- Effective communication skills, with the ability to provide comprehensive advertising solutions to prospective clients
- Understand and leverage the broader Walt Disney Company value proposition, particularly around insight and data, to drive advertiser spends
- Experience managing a direct report and leading a team
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.