This leading publisher is looking for a Social Analyst with real expertise in video to drive reporting and insights for their dynamic video content across all major social platforms across a range of their brands, uncovering trends, celebrating successes and identifying areas for growth.The companyThis business is a dynamic and rapidly evolving media company, home to some of the UK's most popular, trusted and well-known brands and reaching an audience of some 48m people on a monthly basis. You'll be joining an award-winning team with the fifth biggest digital audience in the UK!The role· Develop social credentials to take to market and media agencies to help win more commercial partnerships· Be the business expert across all the major social analytics tools including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics and X Analytics and third party· Produce weekly social reports for all of their major brands covering key metrics such as reach, impressions, follower growth, video views, engagements and revenueAbout you· Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva· Strong understanding of indirect revenue strategies across social and video· Excellent knowledge of output quality, current trends and how they differ by platform· Expertise in paid social across Meta, TikTok, YouTube & Snap· Excellent understanding of Google Sheets/Excel· Understanding of Business Managers across Meta, TikTok, YouTube & Snap
