Senior Brand Manager

Betway Group

  • United Kingdom
  • Permanent
  • Full-time
  • 1 month ago
On average it takes 5 minutes to apply for this role.Kick-start your career in the online gaming world and experience the very latest in technology and innovation.Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..Department: MarketingReporting to: Head of SponsorshipWho we areWe’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.Who we’re looking forWe’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.Why we need youWe’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.As the Betway Scores and BW Scores Senior Brand Manager, you’ll be responsible for owning and delivering the strategy, product roadmap and marketing for Betway Scores and BW Scores, in collaboration with the Operations Lead, Social Media Lead and Country Leads – this is a key ‘roll your sleeves up’ hands-on strategic role which will establish Betway Scores and BW Scores as credible sports scoring apps, to help us widen our sportsbook top-of-funnel by bringing more sports fans into our branded ecosystem.What you’ll be doingAs part of your role, your responsibilities will include:
  • Working closely with the R & D team on the prioritised product roadmap based on data/analytics, customer feedback, competition, and stakeholder input
  • Gaining a deep understanding of customer experience to identify and fill gaps, and generate new ideas that grow market share, improve customer experience and drive growth
  • Regular competitor analysis to ensure UX and UI constantly evolves to compete with the market leaders
  • Owning and directing marketing research, strategy and execution, including directing Brand Ambassador/s
  • Collaborating with the Social Media Specialist to deliver engaging social content
  • Managing content generator/s
  • Working with CRM team to roll out retention comms strategy
  • Ensuring that the product and marketing is executed in compliance with market-relevant regulatory frameworks in collaboration with the Compliance and Legal teams
  • Budget Management
  • Acting as a product evangelist to build awareness, understanding, buy-in and support from country teams
  • Monthly reporting to key stakeholders to keep them informed of progress of the product
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.Essential skills you’ll bring to the tableThe necessary skills that we require for this role include:
  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
  • Exceptional attention to detail, ensuring high standards of quality in all outputs
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
  • A very good understanding of the sports scoring market.
  • Ability to conceptualise, discuss and present data, results, strategies, and marketing proposals internally and externally.
  • Business level written and spoken English.
  • Be comfortable working under pressure.
  • Experience of working with multiple stakeholders
  • Significant experience of working with a range of teams, developing strong relationships including product developers, legal and compliance and marketing personnel
  • Excellent analytical skills with strong written communication and presentational skills
  • Excellent product, marketing and industry knowledge
Desirable skills you’ve got up your sleeveIt would be great if you also have some the following skills:
  • Strong project management skills
  • Previous experience in the sports marketing industry
  • Previous experience in a regulated industry, preferably gaming
Our values are non-negotiablesOur culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.These competencies are:
  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation
What you’ll get backWe offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:
  • We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
  • Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Vitality Health Care
  • Unum Dental
  • Life Assurance & Income Protection
  • Tusker car scheme
  • Cycle to Work
  • Retail discounts
Be part of that Superclass feeling.At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 20 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.It’s all about putting your experience first and ensuring honesty and fairness in all we do.Here, your growth is supported and your contributions valued.Game on!Should you not hear from us within 2 weeks, please assume your application has not been successful.

Betway Group