Head of Ecommerce (Maternity Cover)

Belstaff

  • London
  • Permanent
  • Full-time
  • 19 days ago
Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.A bit about BelstaffBelstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.We are currently searching for a Head of Ecommerce to join the team for a Maternity Cover contract.As our Head of Ecommerce, your role will define and execute the Ecommerce strategy, ensuring it aligns with our overall business goals with a focus on revenue growth, customer acquisition and retention.Reporting to the Commercial Director, you will own end-to-end management of the Ecommerce business and team including trade, digital marketing, CRM, content, photography and customer service. You could be our ideal candidate if you have a strong commercial mindset, proven leadership skills and a deep understanding of digital best practices, consumer behaviour and conversion optimisation.We are looking for someone who will be responsible for:Strategic Leadership
  • Owning the ecommerce P&L; delivering profit while enhancing the website in line with industry developments
  • Driving the ecommerce roadmap and leading projects, reporting on status and performance post-launch
Team and Stakeholder Management
  • Leading and growing the ecommerce team (including digital marketing, trading, content, CRM, photography, and customer service)
  • Ensuring cross-departmental collaboration across the business, aligning goals and initiatives
Trade
  • Analysing trading reports, identifying trends and leading regular trade meetings
  • Driving on-site merchandising, promotional planning and conversion rate optimisation
  • Ensuring product launches align with campaigns and sales targets
  • Identifying opportunities for growth and presenting findings to the Senior Management Team
Digital Marketing
  • Working closely with the digital marketing team to optimise ROI across paid media, SEO, email and affiliate channels
  • Ensuring all campaigns are data-driven and aligned with commercial objectives
  • Managing digital marketing spend, maintaining agility around reforecasts, performance by channel and brand activity
  • Leading the CRM strategy, focusing on both customer acquisition and retention, ensuring a clear understanding of the customer, who remains central to all business decision-making stages
Content
  • Championing a premium, seamless and user-centric experience across all digital platforms, with a strong focus on mobile
  • Leading continuous improvements in site functionality, design and performance in collaboration with IT and Brand teams
  • Reporting on content performance and overseeing regular updates in line with campaigns, considering trade performance by territory and A/B testing where applicable
  • Managing the external ecommerce photography studio, using data to enhance visual assets and aligning with Brand and Design teams on brand image
CRM and Customer Experience
  • Leading the CRM strategy, balancing new customer acquisition with retention, ensuring an in-depth understanding of the customer informs all business initiatives
  • Managing the internal customer service team, delivering best-in-class service across all channels
  • Elevating the overall customer experience in line with evolving industry standards
We are looking for someone who has:
  • Significant experience in ecommerce (luxury and/or fashion preferred)
  • Proven success in a senior ecommerce leadership role
  • Strong commercial acumen and experience managing a P&L
  • Excellent knowledge of ecommerce, UK and digital marketing best practices
  • Experience with eCommerce platforms (e.g. Shopify Plus, Voyado, Content Square, Netsuite, Nosto preferred)
We are looking for someone who is:
  • Inspired by working for Belstaff
  • Analytical and data-driven with a strong understanding of trading and performance metrics
  • Exceptional leadership, communication and stakeholder management skills
  • Entrepreneurial and driven to keep up with trends and innovations in the market
  • Highly organised with the ability to multi-task and prioritise to meet tight business critical deadlines
  • Motivated and accustomed to working cross functionally
Where to from here?We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.

Belstaff