Head of Consumer Insights

AG Barr

  • Cumbernauld, North Lanarkshire
  • Permanent
  • Full-time
  • 5 days ago
Job Description:Job Title: Head of Consumer InsightsLocation: Any Hub ( Cumbernauld, Middlebrook, Milton Keynes or London)Contract and working pattern: Permanent, Hybrid (3 days in office), 37.5 hoursAre you ready to Be Your Best Barr None?Lets Grow!!!We are all about Being Your Best Barr None and having a career with real Moments that Matter!Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.There's never been a better time to join us!What we're looking for…AG Barr is growing our business through Building Great Brands.We believe that understanding our customers is the cornerstone of our success. We are a fast-paced, innovative, and collaborative team looking for a leader to champion the voice of the consumer and drive our business forward.We are seeking a Head of Consumer Insights to champion the voice of our customers and drive our business forward. In this critical role, you'll uncover deep, actionable insights that will directly shape our brand strategy, product development, and marketing communications. We're looking for a master storyteller who can transform data into powerful, clear narratives that inspire action across the business.Your responsibilities will include...As our new Head of Consumer Insights, you will:
  • Strategic Leadership: Develop a consumer insights roadmap, partner with leadership to answer critical business questions, and champion a data-driven, consumer-centric culture.
  • Research & Analysis: Lead all research projects from start to finish-including brand tracking, segmentation, and concept testing-and synthesize data from various sources to build a holistic view of the consumer.
  • Brand Partnership: Act as a strategic partner to brand teams by analyzing brand health and helping to refine communications and creative briefs.
  • Storytelling & Communication: Transform complex research into clear, influential insights and compelling presentations for all levels of the business.
  • Management: Manage the departmental budget and key relationships with external research agencies.
What you'll bring...
  • Experience: 10+ years of experience in consumer insights, market research, or a related field, with at least 4+ years in a leadership or management role.
  • Education: Bachelor's degree in Marketing, Psychology, Sociology, Economics, Statistics, or a related field.
  • Proven track record: Can demonstrate business benefits of where insight has been deployed in recommending changes in brand strategy or innovation or creative development that has driven brand growth
  • Methodological Expertise: Deep expertise across a full range of qualitative (e.g., focus groups, in-depth interviews, ethnography) and quantitative (e.g., surveys, conjoint analysis, A/B testing, segmentation) research methodologies.
  • Analytical Skills: Exceptional analytical and quantitative skills with a proven ability to interpret and synthesise complex data from disparate sources.
  • Business Acumen: Strong commercial awareness and the ability to connect consumer insights directly to business challenges and strategic objectives.
  • Marketing expertise: Passionate about marketing and understanding how brands grow. Invests time keeping up to date with latest marketing thinking and is able to give a critical perspective based on the evidence available. Shares that knowledge with senior leaders and is seen as the internal expert by the brand teams.
  • Strategic Influencer: This person guides and shapes the direction of others' work through their expertise, thought leadership and vision, rather than through managerial authority
  • Communication: World-class communication and storytelling skills. Ability to influence and build consensus among senior executives and cross-functional teams.
You will also value our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.What we offer…We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.We look after our employees by offering a competitive salary and benefits package which includes;
  • Uncapped bonus linked to business performance
  • Defined contribution Pension
  • 34 days holiday
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales
  • Annual salary review
  • Ongoing professional development and access to Learning and Development programmes and content
And much more!To find out more about what it is like to work for AG Barr, please visit our careers platformWe are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.Speculative CVs from agencies will not be accepted.Latest closing date for applications is 11th September 2025Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

AG Barr