Senior Strategist (CRM) - Global Automotive Brand

VML

  • London
  • Permanent
  • Full-time
  • 8 days ago
The Opportunity:Are you ready to get in the driver's seat and shape the future of customer relationships for one of the world's most iconic automotive brands?VML is seeking a brilliant and highly collaborative Senior CRM Strategist to join our industry-leading team in London. This is a unique opportunity to be the strategic engine for a prestigious global client, working at the intersection of data, creativity, and technology to drive revolutionary growth. If you are passionate about turning customer data into powerful, personal experiences, we want to hear from you.The Role:As a key strategic lead, you will be a vital partner to our client and internal teams, ensuring every campaign is rooted in strategic insight drawn from data, industry knowledge and deep customer understanding They are singularly focused on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group.Your will collaborate with cross functional teams to develop sophisticated data-drivenstrategies, focused on CRM targeting, messaging, personalisation, and optimisation across 121 channels. You will work closely with our world-class creative, data, and account teams to bring your strategies to life and measure performance to fuel continuous improvement.You will be a key voice in the wider strategy team, bringing CRM expertise to collaborative projects. The award-winning strategy team comes together weekly to share thinking, inspiration and solve gnarly problems together. The annual 'Stratfest' in September is a prime example of external headline speakers, and inspiration thinkers coming together to elevate our strategic game.What you'll be driving day-to-day:
  • Architecting brilliant communication strategies for new product launches, seamlessly integrating them with major ATL campaigns.
  • Designing and building innovative CRM programmes (such as Welcome, In-Life, Cross-Sell, Win-Back) that cultivate customer loyalty, grow lifetime value and retain customers.
  • Leveraging rich client data and insights to define sophisticated audience strategies that resonate on a personal level.
  • Masterminding the channel strategy across 121 channels, including Email, DM, SMS, App, Web, and Connected Paid Media
  • Developing compelling messaging frameworks and personalisation plans that make every communication feel unique and relevant.
Who you are:
  • A seasoned CRM strategist with approximately 5 years of agency or in-house experience, ready for your next big challenge.
  • You have a deep, intuitive understanding of CRM principles and the ever-evolving digital marketing landscape.
  • You are a natural collaborator, working effectively within cross-functional teams and comfortable briefing and inspiring creative and copy teams to produce their best work.
  • A strategic and analytical thinker, you see the story behind the numbers and are passionate about using data to drive real business impact.
  • You are proactive, endlessly curious, and thrive on pushing boundaries and learning new things.
  • An exceptional communicator, with top-tier organisational, proposal writing, and presentation skills.
  • You are able to partner with Senior Clients, fostering trust, reliability snd thought leadership to help guide and inspire
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VML