Marketing Executive

Pendragon

  • East Midlands
  • £28,000 per year
  • Permanent
  • Full-time
  • 2 months ago
Marketing ExecutiveHybrid - Details to be discussed£28,000 salary with pension, critical illness pay, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals and aftersales servicesAs Marketing Executive, you will implement all sales and aftersales marketing campaigns, supporting marketing activities for the group and OEM to constantly improve enquiry levels in line with divisional strategy. You will update digital marketing content on both the group website and OEM retailer website, assist local social media champions in driving content, and support marketing preference opt-ins and data capture improvements. Additionally, you will measure all marketing campaigns and share results with key stakeholders, ensuring all dealerships adhere to GDPR legislation, and assist in the creation of annual marketing plans.You will develop relationships with all third-party agencies and OEM marketing teams, working to improve existing customer engagement and conquest customer activity across all marketing channels for the business. Furthermore, you will assist the Brand Manager, Divisional Marketing Manager, and Divisional Marketing Director with all other marketing activities as needed, ensuring cohesive and effective marketing strategies throughout the organization.Your journey as a Marketing Executive:
  • Coordinate divisional marketing activities as directed by the Divisional Marketing Manager or Brand Manager, ensuring strategic alignment.
  • Obtain approvals for marketing and event costs, recording these in the marketing budget control spreadsheet.
  • Monitor and measure marketing activities and events, creating reports for internal stakeholders and updating the annual marketing plan.
  • Maintain and update group and OEM websites with accurate content, ensuring correct opening hours, contact details, and CTA routing.
  • Support local social media champions with content generation and deployment to drive engagement and increase followers.
  • Plan and support all marketing events, managing quarterly marketing activities and campaign activations.
  • Develop relationships with third-party suppliers, agencies, and local partnerships, while ensuring compliance with OEM CI brand guidelines and relevant marketing legislation (FCA, GDPR, PECR).
What do you need to succeed in the role of Marketing Executive?
  • Experience within retail marketing / similar fast paced industry
  • You must be a team player
  • Strong communication skills – shows confidence in communication with a range of stakeholders and has an ability to work cross functionality
  • Basic understanding of digital marketing landscape with a willingness to learn
  • Organised with the ability to multi-task and manage time effectively, often under pressure
  • Tenacious – you will have an eye for detail and strive for excellence in campaign delivery
  • Demonstrable understanding of automotive retail (preferred)
  • Energetic, pro-active with a positive ‘can – do’ attitude approach to change
  • Experience of delivering multi-channel campaigns and controlling budgets would be preferred
Why Lithia UK?
  • Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
  • Celebrate your special day with an extra day off on your birthday
  • Our industry-leading Family Leave Policies ensure you’re supported when it matters most
  • Take a paid day to volunteer and give back to a cause close to your heart
  • We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
  • Unlock your potential with tailored training and endless career growth opportunities
  • Commute for less with our cycle to work scheme
  • Access high street discounts to make the everyday a little more rewarding
  • Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme
At Lithia UK, our growth is powered by our people:As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values—Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun!—fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you're ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.

Pendragon