Head of Retention

Prosana

  • United Kingdom
  • Permanent
  • Full-time
  • 1 day ago
Do you thrive on building powerful retention strategies that maximize customer lifetime value and drive long-term growth? We’re after a dynamic Head of Retention to lead the charge in optimizing email, SMS, WhatsApp, and subscription strategies for the fastest-growing beauty brand in the US!If you’re ready to use your expertise in retention marketing, copywriting, and data-driven optimization to create impactful, high-converting campaigns - while taking full ownership of the retention department - this is your chance to shape a role with massive growth potential.YOUR MISSIONAs the Head of Retention, you will be responsible for developing and executing strategies to maximize LTV through email, SMS, WhatsApp, and subscription management. Your role will include building and optimizing Klaviyo email flows, crafting high-converting copy, managing campaigns, and overseeing subscription churn. You will also conduct cohort analysis, launch retention-focused product initiatives, and implement direct mail campaigns to drive engagement and revenue.This is a full-time contractor role with flexible hours, giving you the opportunity to collaborate with a global team and work remotely from anywhere in the world.WHAT’S IN IT FOR YOU
  • Join a passionate, results-driven team that values initiative, creativity, and collaboration
  • Take full ownership of the retention department and play a key role in shaping the brand’s long-term growth strategy
  • Enjoy the flexibility of remote work, with hours that accommodate global collaboration and a healthy work-life balance
  • Access to training and resources to stay ahead in the ever-evolving world of retention marketing
  • Performance-based bonuses tied to LTV growth and attributed email revenue
WHAT YOU’RE GETTING INTO
  • Own the strategic development and continuous refinement of Klaviyo email flows, leveraging customer journey insights and performance data to inform A/B testing and lifecycle flow optimization
  • Define and oversee the strategic direction of all email marketing campaigns, ensuring alignment with brand objectives, customer segmentation, and revenue goals
  • Design and lead integrated SMS and WhatsApp strategies focused on long-term customer engagement, retention, and revenue growth
  • Drive the subscription growth strategy by optimizing pricing, churn reduction tactics, and subscriber lifecycle communication
  • Conduct in-depth cohort and LTV analysis to uncover behavioral trends, guiding strategic decisions around segmentation, content personalization, and retention levers
  • Spearhead the planning and execution of retention-led product launches and direct mail initiatives, aligning with broader CRM and lifecycle strategies
  • Partner with design and brand teams to ensure campaign creative consistently supports strategic positioning and brand integrity
  • Lead ongoing performance analysis across all retention channels, identifying key insights and translating them into strategic initiatives to maximize ROI and customer value
WHO YOU AREExperience: Minimum 3–5 years in retention marketing, preferably at a high-growth DTC brand with subscription revenue or funnel-based salesData-Driven: Proficient in Klaviyo and experienced in A/B testing, cohort analysis, and performance optimizationCopywriting Expert: Skilled in crafting high-converting email and SMS copy that resonates with the target audienceStrategic & Hands-On: Able to develop big-picture retention strategies while also executing day-to-day tasks like flow buildout and campaign managementResults-Oriented: Proven track record of improving LTV, reducing churn, and driving attributed email revenueFlexible & Growth-Focused: Thrive in a fast-paced, startup environment. Willing to adapt, pivot, and solve problems on the flyBonus Points If You Have:
  • Experience in the beauty, skincare, or anti-aging industry
  • A background in scaling 8–9 figure brands with a strong focus on retention and subscriptions
WHAT SUCCESS LOOKS LIKE
  • 30 Days: You’ve fully immersed yourself in the brand’s retention strategy, audited existing flows and campaigns, and set initial goals for optimization
  • 60 Days: You’re actively managing and optimizing campaigns, reducing churn, and presenting regular performance reports with actionable insights
  • 90 Days: You’ve built out all key email flows, improved LTV and attributed email revenue, and laid the groundwork for scalable retention strategies.

Prosana