Head of Influencer Marketing

• Define and lead the overarching influencer and affiliate marketing strategy across TikTok Shop.
• Build scalable frameworks for sourcing, recruiting, activating, and retaining high-performing creators and affiliates.
• Own the development and management of TikTok Shop creator campaigns, ensuring alignment with business and client objectives.
• Act as a strategic advisor to internal teams and clients on creator-led growth, UGC, and affiliate success.

• Build and manage an active network of high-performing creators, including onboarding, education, and incentivisation plans.
• Monitor key performance metrics such as clicks, conversions, and GMV to optimise campaign outcomes and ROI.
• Maintain relationships with TikTok's Creator Marketplace and affiliate tools to stay ahead of new features and opportunities.

• Manage and grow the influencer marketing team, setting clear goals and coaching team members to success.
• Oversee day-to-day operations, resourcing, and prioritisation across the influencer function.
• Foster strong collaboration with client services, creative, and strategy departments.

• Work with the Account Directors and Brand teams to design creator strategies that drive GMV and align with client KPIs.
• Provide clients with influencer recommendations, budget planning, and strategic reporting.
• Lead campaign briefings, talent negotiations, and influencer onboarding.

• Develop a comprehensive influencer reporting framework, tracking performance at campaign and creator levels.
• Regularly report on campaign impact, affiliate sales, and influencer ROI to internal and external stakeholders.

• Stay up to date with TikTok algorithm changes, TikTok Shop updates, affiliate trends, and creator marketplace innovations.
• Represent the business at industry events, creator meetups, and client-facing presentations.
• Build strong relationships with key platforms and agencies to stay at the forefront of creator commerce.

• 4+ years experience in influencer marketing, creator partnerships, or affiliate marketing - ideally with a strong TikTok or social commerce focus.
• Proven track record in building and scaling influencer campaigns that drive measurable commercial results.
• Strong understanding of TikTok Shop affiliate mechanics, creator partnerships, and platform tools.
• Excellent leadership, stakeholder management, and communication skills.
• Analytical mindset with the ability to interpret performance data and optimise accordingly.
• Comfortable working in a fast-paced, growth-driven environment.

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