Marketing Specialist

E.ON

  • Coventry Nottingham
  • £45,636-57,937 per year
  • Permanent
  • Full-time
  • 6 days ago
Marketing SpecialistHere's what you'll be doingLocation - Nottingham (Hybrid working role)
Salary - £45,636 - £57,937 plus excellent employee benefits and career progression
Fixed term - 12 monthsHere's what you will be doingAre you passionate about driving positive commercial outcomes and contributing to the growth of E.ON's Energy Infrastructure Services in the UK?As a Marketing Specialist, you will play a crucial role in supporting the Marketing Manager in executing end-to-end marketing activity, from initiation to evaluation that engage specific audiences and drive positive commercial outcomes.Defining, briefing, delivering and measuring the impact of multi-channel activity across paid, owned and earned using the AIDA model to engage specific audiences within geographic hotspots via an EBS way of working.You will support in key business decisions relating to marketing activity and make recommendations to drive improvement.Main responsibilities of the role
  • Full Funnel Delivery: Responsible for the delivery of full E2E marketing activity within budget, E.ON brand guidelines and specific timescales, that aligns to our strategy and commercial objectives. You will work closely with the wider GtM (Go to Market) team to ensure an integrated approach across marketing and to implement cost-effective activity that delivers positive ROI.
  • Creative Execution: Deliver briefs, bringing knowledge and expertise to the creative process of what makes communications compelling, relevant and motivating across EIS and work closely with our digital and creative agencies to implement marketing activity that resonates with target audiences, supporting the overall regional GtM marketing plan.
  • Performance Management: Work closely with Insight to track full funnel performance from brand awareness metrics to specific lead generation metric contribution, ensuring a commercial value outcome. Knowledge of targets and GtM's contribution to the sales pipeline. Adapt / capture learnings for future activity.
  • Stakeholder Management: You will proactively manage and develop relationships with key stakeholders at various levels across the business, providing regular performance updates and managing expectations.
  • Market and Competitor Landscape: Closely monitor competitor and market dynamics to shape and influence marketing activity.
  • Compliance: Ensure communications are compliant and clear for our audiences by having a thorough understanding of regulatory guidelines.
What we need from you
  • Extensive campaign management / marketing experience.
  • Customer Focused (think customer first).
  • Strong communicator, written and verbal with creative flair.
  • Multi-communication, full funnel channel experience from Brand awareness to lead generation activity.
  • Strong commercial awareness and appreciation of business market dynamics.
  • Experience of working with Agencies (creative and media).
  • Good attention to detail and ability to proactively manage deadlines and prioritise.
  • Strong stakeholder management and collaboration skills.
  • Campaign performance management experience.
Here's what you need to knowAward-Winning Workplace - We're proud to be named a Sunday Times Best Place to Work 2025 and the Best Place to Work for 16-34-year-olds.Outstanding Benefits - Enjoy 26 days of annual leave plus bank holidays, a generous pension, life cover, bonus opportunities, and access to 20 flexible benefits with tax/NI savings.Flexible & Family-Friendly - Our industry-leading hybrid and family-friendly policies earned us double recognition at the Personnel Today Awards 2024. We're open to discussing how flexibility can work for you.Inclusive & Diverse - We're the only energy company in the Inclusive Top 50 UK Employers. We're also proud winners of Best Employer for Women and Human Company of the Year-recognising our inclusive, people-first culture.Support at Every Stage of Life - We're Fertility Friendly and Menopause Friendly accredited, with inclusive support for everyone.Accessible & Supportive - Do you consider yourself as having a disability? As a Disability Confident Employer, we guarantee interviews for disabled applicants who meet the minimum criteria for the role and will make any adjustments needed during the process.Invested in Your Growth - From inclusive talent networks to top-tier development programmes, we'll support your growth every step of the way.At a glanceReference no.: 239492Closing date: 04/09/2025 Salary: £45,636 - £57,937Get in touchFor more information about the role please contact the Recruiter - lis.wood@eon-uk.comAbout usE.ON is a privately owned international energy company. Our 75,000 colleagues in 15 countries work daily towards the improvement of technical innovations and user-friendly customer solutions for the new energy world. We are the first large energy company to focus more heavily upon the energy of the future through our three business areas of energy networks, renewable energies and customer solutions.Connect with usE.ON LifeWe Are FlexibleWe have market
leading benefitsWe are Better
TogetherLocation:Nottingham, GB Coventry, GB

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