Senior PR Lead - Consumer

The Very Group

  • London
  • Permanent
  • Full-time
  • 1 month ago
Job Description:About us.We are and we're here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options on to help them say yes to the things they love. We're just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.About the role.We're looking for a dynamic and visionary Senior PR Lead - Consumer to take our PR strategy to the next level. With a new brand strategy in place and an award-winning creative platform to build from, this is a rare opportunity to shape the future of consumer PR at Very-particularly across our fast-growing fashion and home categories.In this newly created role, you'll lead a talented internal team and trusted agency partners to deliver a world-class, fashion-led PR strategy that builds brand credibility, drives consideration, and supports our ambitious commercial growth plans. You'll be a key external face of the brand, with a strong presence in the fashion PR world and a proven ability to deliver high-impact earned media activity.This is the perfect role for a confident, creative, and commercially-minded PR leader who thrives in fast-paced environments and knows how to turn insight into action.What you'll be doing:
  • Own and deliver a bold, fashion-first PR strategy that complements paid and owned activity across brand campaigns, category initiatives, and talent collaborations.
  • Lead all consumer PR activity, including media relations, sell-ins, monitoring, and high-impact activations.
  • Act as a thought leader on PR's role within the wider marketing and customer engagement ecosystem.
  • Translate insights into measurable impact, with clear KPIs and ROI reporting.
  • Build and maintain strong relationships with key media, influencers, and industry contacts-especially within fashion and lifestyle.
  • Drive creative, insight-led PR activations that cut through and deliver results.
  • Oversee internal press office operations and ensure best-in-class execution across all PR assets.
  • Collaborate closely with influencer, corporate PR, brand marketing, SEO, and category teams to deliver integrated, high-performing campaigns.
  • Lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Manage the relationship with our external PR agency, ensuring alignment and excellence in delivery.
  • Support celebrity partnerships and talent-led campaigns with earned media strategies that maximise reach and impact.
  • Own and manage a significant PR budget, ensuring maximum value and effectiveness.
About you.
  • 8+ years' experience in consumer PR, ideally within fashion or retail, with at least 2 years in a leadership role.
  • Proven track record of delivering transformative PR strategies with measurable brand and commercial impact.
  • Deep understanding of the media landscape, with strong relationships across fashion and lifestyle press.
  • A creative thinker with a passion for storytelling and a sharp eye for what makes news.
  • Highly organised, collaborative, and action-oriented, with the ability to juggle multiple priorities at pace.
  • Strong commercial acumen and experience aligning PR activity with trading goals and ROI expectations.
  • Confident communicator with exceptional written and verbal skills, able to influence at all levels including Exec.
  • Comfortable managing events, activations, and high-profile talent collaborations.
  • Experienced in leading teams and developing talent in a fast-paced, high-growth environment.
  • Open to frequent travel between London and Liverpool for collaboration, shoots, and talent meetings.
Some of our benefits.
  • Flexible, hybrid working model
  • Inclusive culture and environment, check out
  • £6,500 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • Udemy learning access
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk
  • Matched pension up to 6%
  • More benefits can be found
How to applyPlease note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.What happens next?Our talent acquisition team will be in touch if you're successful so keep an eye on your emails! We'll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we're a good match, we'll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.You can expect a one-stage interview process for this position:1st stage - An informal 30 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.2nd stage - A one-hour formal task based interview. This will be held in-person at our London office.As an inclusive employer please do let us know if you require any reasonable adjustments.If you'd like to know more about our interviews, you can find out .Equal opportunitiesWe're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The Very Group