Campaign Manager

Vanquis Bank

  • Chatham, Kent
  • Permanent
  • Full-time
  • 19 days ago
Campaign ManagerContract Type: Permanent ¦ Full TimeLocation: Bradford, London or Petersfield. Occasional travel to other external sites will be requiredWorking Pattern: Hybrid—typically a couple of days a week in the office. Part-time or flexible arrangements are considered to support work-life balance. A fear of losing your current working flexibility shouldn't hinder you from applying for new opportunities, which is why we aim to match your existing flexible working arrangements where possible.The RoleAs a Campaign Manager, you’ll lead the strategy, planning, and execution of complex marketing programmes across Vanquis’s existing customer base—including cards, loans, and savings. You’ll be responsible for delivering multi-channel campaigns (email, SMS, DM, In-App, and more) that drive measurable outcomes, while ensuring alignment with business objectives and regulatory standards. With a strong focus on the customer, you’ll use insight to develop creative campaigns, optimise their effectiveness and efficiency, seeking innovative ways to drive customer and commercial impact.You and your TeamYou’ll join a collaborative and forward-thinking marketing team at a pivotal time, as we transition our marketing technology through the Gateway programme. This shift will empower the team to build fresh, customer-centric marketing programmes from the ground up. Working cross-functionally with Product, Compliance, Legal, and Operations, you’ll help shape the future of our customer marketing —mentoring peers, leading initiatives, and driving continuous improvement across the department.As a Campaign Manager, you will:
  • Responsible for managing existing customer marketing activity from strategy development, planning and execution across multiple business lines (e.g., cards, loans, savings).
  • Management of a number of complex marketing programmes in parallel for the Group, ensuring all are delivered on time and to budget.
  • Management of the marketing budget associated with their business line.
  • Work closely with stakeholders in Credit Risk, Compliance and Product to ensure alignment of existing customer marketing approach for their business area.
  • Provide regular insight into marketing activity performance, actively take any steps to address performance shortfalls and seek out new opportunities to grow the impact of their area on overall business objectives.
  • Monitor marketing performance, address shortfalls, and identify growth opportunities.
  • Lead multi-channel marketing for existing customers, using test-and-learn strategies to drive value.
  • Ensure all marketing activity complies with regulatory and conduct standards, improving processes where needed.
  • Risk and control process owner for any existing customer marketing processes for their area.
  • Ensure key performance metrics such as selection volumes, mailed/emailed, click through rates, conversion, and business outcomes are regularly communicated and reported against targets.
  • Support the transition of marketing technology as part of the Gateway programme.
  • Plan, shape, and execute high-impact marketing campaigns that are strategically aligned to business goals, focused on measurable outcomes, and designed to drive meaningful customer engagement.
What We’re Looking For
  • Excellent understanding of the credit market and financial regulation.
  • In-depth knowledge of financial services marketing and associated Financial Promotions regulation.
  • Excellent campaign management, project management and budget management skills.
  • Detailed technical understanding of a range of marketing channels including SMS, email, direct mail, outbound, statements and In-App.
  • Numerate with the ability to assess campaign performance and manage associated costs.
  • Experience with Salesforce Marketing Cloud is highly beneficial, however, candidates with hands-on experience in similar systems such as Adestra, HubSpot, or Braze will also be considered.
  • Good working knowledge of segmentation.
  • Able to assess information, identify challenges and provide solutions.
  • Marketing qualifications are preferred, particularly with a focus on Marketing Mini MBA or similar, but relevant hands-on experience within financial services marketing will also be considered.
Offers are subject to satisfactory background checks, including credit, fraud, and employment references.Who we areAt Vanquis, we have a simple purpose: to deliver caring banking so our customers can make the most of life’s opportunities. Established in 1880, we’re now a FTSE All Share company and leading specialist bank. We lend responsibly, providing tailored products and services to over 1.7 million UK customers. We see ourselves as the bank that’s got your back.Vanquis has been named one of the Financial Times UK’s Best Employers 2025, ranking in the top 50 nationwide and seventh in Banking and Financial Services. This recognition is based on independent employee feedback, reflecting our strong workplace culture, career growth opportunities, and commitment to our people. We are proud signatories of the Armed Forces Covenant and actively support the Armed Forces community, including veterans, reservists, and military families.We take care of our colleagues as well as our customers, we are creating a workplace where everyone feels connected, valued, empowered and rewarded– all guided by our four core values – caring for people, pulling together, finding better ways and getting the right things done.Rewarding our colleagues goes beyond pay. We’re building a culture where everyone feels valued, motivated, and proud. Alongside competitive salaries, we offer meaningful benefits, annual salary reviews, a discretionary bonus scheme and evolving recognition.We care about your career and ambitions just as much as you do, offering tools, guidance and opportunities to help you grow. Take ownership, stay curious and we’ll match your ambition with unique experiences, hands-on learning and tailored development to support your career journey.Equal OpportunitiesVanquis Bank is an Equal Opportunity Employer. We embrace everyone’s unique strengths and identities. No matter your background, identity, or experience, you are welcome here. We believe diversity enriches our teams and helps us better support our customers.If there’s anything we can do to support you during the recruitment process—whether that’s a different format of the application or additional assistance—please contact us at .At Vanquis, we’ve been empowering lives since 1880. As a FTSE All Share company and leading specialist bank, we lend responsibly to over 1.75 million UK customers.We’re just as committed to our colleagues as we are to our customers, offering competitive salaries, comprehensive benefits, and recognition schemes. With pension plans, our ‘Buy as You Earn’ scheme, and ongoing training opportunities, we create a supportive environment where you can grow and thrive.Bring your authentic self, find your voice, and build your career with us—because at Vanquis, we believe in making the most of life’s opportunities.

Vanquis Bank