Performance Marketing Specialist (Remote)
M3
- London
- Permanent
- Full-time
- Named in Fortune's 2020 'Future 50' list, ahead of Facebook and Amazon
- Ranked in Forbes' 2020 Global 2000 list of the world's largest public companies
- M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
- Listed in Forbes' 'Asia's 200 Best Over a Billion' in 2019
- In 2020 M3 founded the 'M3: Stop COVID-19 Fund' and pledged one billion yen to support COVID-19 related initiatives
- Develop and execute targeted digital marketing campaigns aimed at panel membership growth, utilizing data insights for optimization.
- Work in tandem with Analytics to leverage campaign performance data, applying findings to refine and enhance acquisition efforts.
- Engage with cross-functional teams, particularly the Engagement division, to align on messaging and ensure a cohesive approach to member recruitment.
- Identify automation opportunities within acquisition processes to increase efficiency and reduce time-to-market.
- Monitor and adjust campaign strategies based on performance metrics and team goals, ensuring alignment with the broader organizational objectives.
- Responsible for the comprehensive management of the marketing budget, including the allocation and tracking of funds by acquisition tactic and specialty. This entails rigorous monitoring of spend against performance to ensure optimal allocation of resources and maximize return on investment.
- Bachelor's degree in Marketing, Business, or related field, with a strong foundation in digital marketing strategies and data analysis.
- Demonstrated experience in performance marketing, with a focus on acquisition and a proven track record of meeting or exceeding targets.
- Exceptional analytical and project management skills, with the ability to collaborate effectively across diverse teams.
- Creative problem-solving abilities and a commitment to innovation and continuous improvement.
- Experience in B2C marketing, especially within the medical community and digital channels and performance marketing tools.
- 25 days annual leave
- Participation in an annual bonus scheme linked to the profitability of the business
- Pension 4%/4% employee/employer contributions of qualifying earnings
- Company's medical cash plan. As part of the cash plan you have access to subsidised gym membership and a staff discount scheme
- Cycle scheme
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