Business Development Associate

Pensnett, West Midlands
Permanent
Full-time

8 days ago

Why join ERIKS?Our Marketing function is where creativity meets technical expertise to bring the ERIKS story to life. We ensure our customers understand the value of our products and services through clear, engaging, and insightful communication.At ERIKS UK&I, we recognise that diverse perspectives fuel better ideas — which is why our marketing team draws on different experiences, backgrounds, and ways of thinking to create campaigns that connect with every audience. We collaborate across the business to translate specialist knowledge into meaningful messages, adapt to changing market needs, and highlight the innovations that set us apart.Together, we build a brand presence that is authentic, inclusive, and aligned with the values of both our colleagues and our customers.About the Role:The Business Development Associate plays a key role in driving new business growth at ERIKS by connecting with early-stage prospects and nurturing them into qualified sales opportunities. Acting as the first human touchpoint for many potential customers, this role involves a mix of outbound calling, LinkedIn outreach, and lead qualification activities.Supported by the wider marketing team and working closely with sales teams, the associate will profile prospects, build rapport, and move them through the early stages of the buyer journey. The successful candidate will demonstrate strong listening, communication, and influencing skills, and bring experience in engaging customers around complex technical and service-led value propositions.This is a highly proactive, self-starting role with flexibility in working pattern and the opportunity to shape ERIKS’ lead generation success.

Proactively contact early-stage leads and prospects by phone, LinkedIn and email to understand needs and introduce ERIKS’ offer.
Qualify leads using agreed criteria and convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) following predesigned workflows.
Nurture prospects through prospect journey and engagement plans and using content, messaging and follow-up touchpoints available in the playbook and library.
Collaborate with the marketing and sales teams to ensure smooth handover of qualified leads into the sales cycle.
Use HubSpot CRM to record all activity, lead status and prospect feedback.
Support connection-building on LinkedIn for wider team campaigns where appropriate.
Continually assess lead readiness (Scoring) and recommend appropriate next steps in the journey.
Attend team calls and participate in the ongoing improvement of ERIKS’ demand generation process.

Key Skills, Experience & Requirements:

Proven experience in outbound customer engagement, telesales, or inside sales—ideally in a B2B or technical services environment.
Demonstrated ability to understand customer pain points and communicate tailored solutions.
Experience using CRM systems (preferably HubSpot or similar).
Confident using LinkedIn to connect and engage with prospects.
Experience nurturing prospects through a long or complex buying journey is desirable.
Excellent verbal and written communication
Strong listening and questioning ability
Confidence and resilience when handling outbound activity
Able to build rapport quickly and gain trust
Self-motivated with a results-driven mindset
Comfortable working autonomously within a wider team environment
Organised and able to manage multiple conversations and prospects simultaneously

What’s in it for you?Alongside a competitive salary, our benefits package is designed to support your career, wellbeing, and life beyond work:Time Off That Works for You

25 days’ annual leave + bank holidays
Option to buy up to 5 extra days
1 paid wellbeing day per year

Health & Wellbeing

Comprehensive Employee Assistance Programme with 24/7 emotional, financial, and legal support
Virtual GP access, counselling, nutrition & fitness coaching, physiotherapy
Medical second opinions, lifestyle coaching, and wellness discounts

Security & Support

Company sick pay from day one
Contributory pension scheme
Group income protection (after qualifying period)
Life assurance

Extra Perks

Cycle to Work scheme
Enhanced Maternity, Paternity & Adoption leave
Fertility leave and support

Who are we?We’re ERIKS, a leading specialised industrial service provider. Our mission? Simple: to make Industry Work Better.With 170 sites across the UK and Ireland, you’re never far from a supportive, inclusive team. From shop floors to strategic roles, your skills make a difference wherever you are.We’re proud of our engineering heritage, but our impact goes far beyond the workshop. We deliver innovative solutions and technical expertise to keep industry moving forward.We’re building a culture where everyone feels seen, heard, and valued. Diversity, inclusion and belonging aren’t just words, they’re central to who we are and how we grow. If you're looking for purpose, opportunity, and a place to belong, you’ll find it here.So… what are you waiting for?Let’s build something remarkable together.ERIKS is an Equal Opportunities Employer.Who are we?We’re ERIKS, a leading specialised industrial service provider. Our mission? Simple: to make Industry Work Better.With 170 sites across the UK and Ireland, you’re never far from a supportive, inclusive team. From shop floors through to strategic roles, your skills make a difference wherever you are.We’re proud of our engineering heritage, but our impact goes far beyond the workshop. We deliver innovative solutions and technical expertise to keep industry moving forward.We’re building a culture where everyone feels seen, heard, and valued. Diversity, inclusion and belonging aren’t just words, they’re central to who we are and how we grow. If you're looking for purpose, opportunity, and a place to belong, you’ll find it here.So… what are you waiting for?Let’s build something remarkable together.ERIKS is an Equal Opportunities Employer.

ERIKS

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