Digital Engagement & Content Executive

Kantar

  • South Bank, North Yorkshire London
  • Permanent
  • Full-time
  • 13 days ago
We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.Kantar’s Profiles division is home to the world’s largest audience network.With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.Job DetailsNote: This role is open to candidates across Europe. So, if you're not based in the UK but live elsewhere in Europe, please don’t hesitate to apply! ​Join a bold, B2C-focused team at Kantar that is redefining how we engage with millions of panel members across the globe. As our new Digital Engagement & Content Executive, you’ll help shape a multi-market content strategy that drives organic panel growth, engagement and retention through storytelling, innovation, and data-driven execution.This is a fantastic opportunity to shape a multi-market engagement and content strategy with a focus on creating an annual communications plan that is both growth and retention focused.This role fills a vital spot on the team responsible for the brand and engagement efforts for Kantar’s different proprietary panel brands across several markets globally.KEY OUTCOMESContent & Engagement Strategy
  • Develop and manage annual global multi-market social media content plans for Kantar proprietary panel brands.
  • Create content in a variety of formats for SEO purposes.
  • Ensure clear brand differentiation and local market relevance in all content.
Campaign Execution & Management
  • Lead the creation, scheduling, and execution of social media and in-platform engagement campaigns.
  • Collaborate with global and local teams, as well as external agencies, to deliver integrated campaigns on time and within scope.
Performance Analysis
  • Apply a data-driven approach to track, analyse, and report on campaign performance.
  • Continuously test, iterate, and optimize strategies based on audience engagement metrics.
CAPABILITIES
  • Fluency in English at a native or near-native level
  • Exceptional copy writing and storytelling skills tailored for social and digital platforms.
  • Minimum 5 years’ experience executing engagement content strategies with focus on brand differentiation and distinctiveness.
  • Strong knowledge of SEO content creation tools and practices.
  • Strong project management skills with the ability to manage multiple brands, campaigns and stakeholders.
  • Confidence working with data to drive decisions and improve outcomes.
  • Experience localizing global campaigns and managing tone across markets and different brands.
  • A creative mindset with a passion for testing, learning, and continuous improvement.
  • Proficient Microsoft suite user; good eye for visual brand representation.
JOIN USAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity, therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com.CountryUnited KingdomWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Kantar