Senior Marketing Manager, Subscriptions

Haymarket Media Group

  • London
  • £50,000 per year
  • Permanent
  • Full-time
  • 7 hours ago
Overview:Haymarket Media Group is a global media, data information and analytics company. Our purpose is to create trusted, premium specialist media brands that build powerful communities and drive valuable conversations.Forming a crucial part of Haymarket Business Media’s growing Medical team, no one day is the same in this varied Senior Marketing Manager role. You are at the heart of driving marketing campaigns for a variety of subscription products. Reporting to the Marketing Director, you lead subscription strategy and develop an annual Marketing plan to drive acquisition, retention and engagement, align it across key stakeholders then ensure the team delivers it.This is an opportunity to lead a small performance-driven team, influence business strategy, and deliver subscription growth across a portfolio that makes a real-world difference. Responsibilities:
  • Lead the strategy - You’ll own the end-to-end subscription marketing strategy, setting clear objectives, building detailed audience plans, and delivering multi-channel campaigns that drive conversion and retention across our medical brands.
  • Drive growth and performance - From developing lead funnels and conversion journeys to launching win-back and upsell programmes, you’ll be focused on delivering against ambitious KPIs with full accountability for subscriber volumes, revenue, churn, and engagement.
  • Champion innovation We’re not looking for business-as-usual. You’ll bring fresh ideas, testing new channels, refining propositions, and adopting automation and segmentation to improve efficiency and campaign effectiveness.
  • Use data to power decisions - Working with our Marketing Operations and Data teams, you’ll ensure every decision is insight-driven. You’ll define key metrics, analyse performance, and continuously optimise for ROI and customer value.
  • Collaborate across the business - You’ll work hand-in-hand with editorial, commercial, and product stakeholders to align messaging, proposition and pricing, ensuring our campaigns reflect the needs of the market and the value of our brands.
  • Grow and inspire a team - You’ll manage and develop a small team of marketers, creating a high-performance culture built on collaboration, accountability, and continuous learning.
Skills / Experience / Knowledge / Minimum Criteria:
  • Significant experience in leading successful marketing / acquisition strategies in a Matrixed organisation within B2B. Experience within subscriptions would be an advantage.
  • Time-management - ability to effectively prioritize and manage a diverse workload, spanning paid subscription brands, learning engagement initiatives, and external partner relationships.
  • A strong understanding of the full customer journey, including acquisition, onboarding, retention, and upsell
  • A track record of using data and customer insight to inform and improve marketing performance
  • Exceptional communication and stakeholder management skills as well as experience in people management
  • Strategic thinking combined with a hands-on approach to delivery. Someone who has a proactive, curious, and ambitious mindset, always looking for smarter, better ways to work
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.Why work with us?Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.Our benefits include:25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ daysFlexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitmentsGenerous contributory pension schemeHealth Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and moreMore about working for HaymarketPutting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.

Haymarket Media Group