Conversion Rate Optimisation Manager

Volkswagen

  • Milton Keynes
  • Permanent
  • Full-time
  • 5 days ago
About The RoleAudi are recruiting for a Conversion Rate Optimisation Manager, on a full time, permanent basis.Reporting to the Digital Transformation Manager, you will be responsible for understanding user behaviour across Audi Digital channels, through the use of web analytics, user research and testing and a variety of other available data sources. Working with our external agency partners, you will analyse all available data, distil key insights and implement optimisation actions and personalisation to improve key conversion and customer experience KPIs. You will also be responsible for reporting and delivering insights to senior management on Digital performance and optimisation activities.Day to day you will work closely with our agency teams, Audi UK and Global stakeholders. You will conduct in-depth analyses into specific products, customer journeys, user research and industry studies. This will enable you to identify and coordinate optimisation, personalisation and conversion opportunities. You'll be managing the entire testing process where you will identify requirements and work with key stakeholders to define specifications, test and analyse performance, providing reporting on findings and recommending new strategies to the wider Marketing team to drive improvements to digital customer experience.Skills & experience you can bring to the role:
  • Experience managing large optimisation programs in complex organisations, digital analytics, data and insights.
  • Expert use of customer experience platforms such as Google Analytics and Adobe
  • Confident approach to agency management, with an emphasis on building strong and effective relationships.
  • Strong creative judgement.
  • Highly organised, with the flexibility to manage and prioritise numerous projects at one time.
  • Commercially aware and results orientated; able to analyse research and business data.
What can we offer you?Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life assurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.Audi
Audi has always had a culture of innovation and progress. Nowhere is this more evident than within the Digital team, where we constantly evolve our use of technology and ways of working, to deliver the best outcomes for our stakeholders and customers. People who work at Audi are proud of the brand and passionate about its history and future direction. We live and breathe the brand, with the customers at the centre of everything we do. If you’re looking for a fast-paced environment with a culture of innovation and a can-do attitude, you’re looking in the right place.About UsVolkswagen GroupWe’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Volkswagen