Product & Growth Marketing Director
- London
- Permanent
- Full-time
- Define and deliver the product marketing strategy for agency technologies, ensuring alignment with wider brand and business goals
- Lead go-to-market plans for new products and updates, including launch campaigns, collateral, and internal education materials
- Develop and promote case studies that showcase innovation, AI capabilities, and client success stories to strengthen positioning
- Manage the agency website as the central hub for product information, case studies, and thought leadership, ensuring it supports SEO, visibility, and demand generation
- Collaborate with cross-functional teams to ensure products and services are consistently presented as key differentiators in pitches, events, and award submissions
- Shape and communicate the value proposition of the Data & Analytics business across all channels
- Maintain competitive tracking and share with business the comparative products and services to ensure product marketing fit and competitiveness
- Oversee the content strategy to ensure alignment with product marketing and business growth objectives
- Manage the content calendar, prioritising high-impact storytelling that supports product launches, client success, and thought leadership. Coordinate across the team to ensure a well managed cadence to activities
- Drive the creation of case studies, industry insights, and compelling narratives
- Lead paid content opportunities, including partnerships with industry publications, sponsorships, and event-driven campaigns
- Continuously assess performance, using analytics
- Support the sales team at RFI, RFP and pitch stages with marketing assets on products and services
- Leverage bespoke case studies, success stories, and thought leadership to strengthen pitches and drive sales enablement
- Partner with PR and comms teams to amplify stories around innovation, product launches, and data-led insights
- Establish KPIs for launches and campaigns, providing insights and recommendations to accelerate business growth
- You have a strong background in product marketing, ideally within an agency environment, with a proven track record of leading and managing marketing efforts. Your understanding of the global adtech market, target audience, and competitive landscape is also important
- Whether through professional experience or personal passion, you are deeply engaged with media innovations, bringing enthusiasm and forward-thinking ideas to the table
- You excel in inspiring, motivating, and developing your team while fostering strong collaborative relationships with other teams and clients
- You are a skilled communicator, adept at engaging with diverse audiences-whether hosting events, interacting with media, presenting award pitches, or crafting compelling written content
- You take pride in your work, with a keen eye for detail and a commitment to excellence. You are confident in providing constructive feedback to set high standards and foster growth
- You thrive on both strategic thinking and hands-on execution, effectively blending these skills to achieve tangible results
- You have experience managing budgets and making informed, commercially-smart decisions that align with business goals
- You are excited by evolving trends in social media and the agency world, eager to drive change, and adapt to change
- Our people thrive because we Elevate Everyone and our 5 key values are integral to our cultural and business success. The successful candidate needs to excel and demonstrate:
- In it together
- Eye on the Future
- Generous in Spirit
- Do What You Say
- Make a Difference
- 25 days holiday per year with the option to purchase an additional 5 days
- Discretionary annual performance based incentive
- Sales Commission
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- Recruitment Referral Bonus
- Health & Wellbeing Contribution
- Two Recharge Days each holiday year
- Ride to Work Scheme
- Railcard & Season Ticket Loan
- Home Office Equipment (chair and screen)
- Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
- Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
- Life Assurance & Income Protection
- Medical Cash Plan
- Pension
- Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
- Peer Recognition: Through our “Bonusly” program
- Team Off-Sites & Social Events
- Year-round Holiday Celebrations
- Flexible Working Options
- A Day to Make a Difference
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