Senior User Acquisition Specialist
- London
- Permanent
- Full-time
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
- In-depth knowledge of acquisition tools and mobile ad networks
- Strong experience in paid digital marketing and media buying
- Minimum of 2yrs+ experience in Mobile Gaming performance marketing.
- Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
- Hands-on experience creating and optimising campaigns on multiple channels
- Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
- Strong knowledge about the mobile games market and KPIs for various different game genres
- Knowledge of product soft-launch procedures
- Excellent communication skills, both written and verbal