
Freelance Senior Community Manager/ YouTube Specialist
- London
- Contract
- Full-time
- Lead and deliver YouTube strategies across multiple clients, driving channel growth, audience development, and creative optimisation.
- Develop and implement YouTube-first approaches that align with brand goals and broader social strategies.
- Craft and optimise SEO-rich titles, descriptions, metadata, and tags to ensure maximum discoverability and search ranking performance.
- Establish, champion, and continuously refine YouTube best practices across publishing, content optimisation, and community engagement.
- Provide senior editorial leadership by guiding ideation, creative briefing, and content planning with internal creative teams.
- Deliver platform-specific copywriting with attention to brand voice, audience resonance, and keyword optimisation.
- Oversee community engagement, ensuring on-the-pulse moderation and meaningful conversation management.
- Manage the day-to-day delivery of editorial calendars and creative campaigns, ensuring deadlines and quality are consistently met.
- Partner with creative and production teams to ensure YouTube content is designed for success, from thumbnails and titles to scripting.
- Analyse performance data and deliver senior-level insights, growth recommendations, and strategic reporting to clients.
- Research platform trends, algorithm updates, and emerging tools, and proactively apply innovations to client work.
- Build trusted client relationships, contributing senior-level strategic thinking, creative leadership, and commercial awareness.
- Mentor and develop junior team members, elevating the team's expertise in YouTube and community management.
- Proven ability to lead YouTube strategy for major brands or publishers, with demonstrable results in channel growth, engagement, and optimisation.
- Strong expertise in YouTube SEO, metadata, and analytics, with a track record of applying best practice to achieve measurable performance improvements.
- Senior-level experience in copywriting for YouTube and social platforms, balancing creativity, brand voice, and keyword optimisation.
- Solid understanding of social platforms more broadly, with fluency in the nuances of video-first formats (YouTube Shorts, Instagram Reels, TikTok).
- Exceptional client-facing skills, with experience building relationships and presenting strategies and results at a senior level.
- Excellent organisational, time management, and leadership skills, with experience managing projects and teams under pressure.
- Proficiency in YouTube Studio, Creator Studio tools, and wider analytics/SEO platforms.
- A strategic, creative, and analytical mindset, with the ability to identify opportunities, solve problems, and inspire innovation.
- Passion for social culture, with the curiosity to stay ahead of trends and the confidence to challenge and innovate.