Performance Marketing Specialist

• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.
• Primark Perks - Discounts with some local partner business to our offices

• Assist the Performance Marketing Manager and wider Digital Marketing / Campaign team with the effectiveness of online campaigns, with responsibility for planning, executing, and optimising in-house paid social campaigns across Meta, TikTok, Pinterest, and future channels
• Own and evolve the Paid Social roadmap, identifying opportunities to scale channels effectively, driving growth and efficiency in performance
• Make data-driven decisions to enhance campaign strategy, targeting, and budget allocation
• Collaborate closely with the Campaign and Trade teams to align creative assets and campaign timing with key trade priorities and commercial moments
• Maintain a structured A/B testing roadmap, analyse performance outcomes, and produce regular performance decks and insight reports
• Report on and analyse all activity, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform subsequent activity
• Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Meta, TikTok, Pinterest)
• Work closely with our agency partner for driving optimisations across our paid media activity focused on driving in-store footfall across key markets
• Support and deliver ad hoc initiatives such as gift card support, Primark Repair workshops, and lead-gen campaigns to drive email sign-ups as and when required
• Research new developments and trends in digital marketing. Identify new paid acquisition and testing opportunities, communicate your findings to the team and develop ideas based on your findings
• Working with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholders
• Support in budget management and the processing of invoices

• 3-4 year's experience in performance marketing
• A solid understanding across performance marketing channels
• Proven track record using Meta Business & Ads Manager. TikTok and Pinterest (Desired)
• Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders
• Strong numerical and quantitative analysis skills
• Strong understanding of analytical tools, Google Analytics etc.
• Ability to work efficiently under pressure on multiple projects in a fast-paced environment
• Self-motivated, ability to work of own initiative and in a team environment
• A flexible, approachable attitude with good problem-solving skills
• Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders

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