
Performance Marketing Manager
- Euston, Suffolk
- £50,000-55,000 per year
- Permanent
- Full-time
- Paid Search Management: Own and optimise Google Ads, Bing, and other PPC campaigns to drive quality leads and sales.
- Affiliate Marketing: Manage and grow affiliate partnerships, negotiating rates and ensuring positive ROI.
- Email Marketing & Automation: Develop automated lifecycle campaigns (acquisition, nurture, retention) using CRM and marketing automation tools.
- Analytics & Reporting: Use Google Analytics and other BI tools to track KPIs, create dashboards, and provide actionable insights.
- Budget Management: Allocate spend across channels to maximise efficiency and hit performance targets.
- A/B Testing & Experimentation: Continuously test creative, audience, and bidding strategies to improve performance.
- Team Management: Managed cross-functional teams, aligning efforts to achieve strategic goals and deadlines.
- Collaboration: Work cross-functionally with content, product, and design teams to ensure performance campaigns are aligned with business objectives.
- Market Research & Competitor Analysis: Stay on top of trends, benchmarks, and emerging opportunities in digital marketing.
- 5+ years of hands-on experience in performance marketing across paid search, affiliates, and email.
- Proven track record of delivering measurable ROI and scaling paid channels.
- Proven ability to manage cross-functional teams and coordinate projects effectively.
- Strong analytical skills; advanced proficiency in Google Analytics, Excel/Sheets, and reporting dashboards.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, Klaviyo, or similar).
- Familiarity with attribution models, conversion tracking, and data-driven decision making.
- Excellent project management, organisational, and communication skills.
- Skilled in coaching, mentoring, and developing employees to reach their full potential.
- Experience in delegating tasks effectively while maintaining accountability and quality standards.
- Growth mindset: data-oriented, test-and-learn approach, and always looking for optimisation opportunities.
- Working experience with AI tools such as ChatGPT.
- Confident working autonomously and managing 3rd party agencies.
- Excellent presentation and communication skills, both written and spoken.
- Ability to project manage tasks, handle multiple projects, and manage stakeholder expectations.
- Experience with programmatic advertising, paid social campaigns, or direct mail.
- SQL or BI tool experience (Looker, Tableau, Power BI).
- Knowledge of SEO fundamentals and CRO.