Global Media Planner Hybrid Remote, London, England
EssenceMediacom
- London
- Permanent
- Full-time
- You'll be working in a close-knit friendly team who are there to support you at every stage of your career. We truly work as a team!
- You'll be constantly learning and challenged. No two days will be the same, and every day there is an opportunity to improve on everything that has gone before.
- Participate in calls and meetings with clients to understand their business and discuss performance and future strategies.
- Support the creation of a rationale for a media plan, any optimisation decisions, and their outcomes.
- Support in the delivery of post-campaign analysis and insights.
- Deliver reconciliation information regarding media delivery.
- Work with the Manager and Senior Planner to research audience, media touchpoint, and source of growth opportunities.
- Interrogate historic performance data to determine or optimise the existing opportunity and key variables which might improve the effectiveness of our media plan.
- Grow understanding of key data sources including MMM data and start to be able to interrogate and apply learnings.
- Create media plans via planning templates and manage booking sign-off.
- Ensure media plans contain direct links to KPIs detailed in the media strategy.
- Work with the Global team to identify opportunities to implement a “test and learn” strategy across local market plans.
- Monitor the performance of live campaigns to identify key wins/challenges.
- Meet regularly with digital partners to broaden knowledge and understanding of the latest developments and how these couple be tested or implemented across existing and future briefs.
- Help to generate relevant and innovative ideas and understand available tactics, e.g. use of data, technology, creative and trading techniques, to drive volume and efficiency.
- Build knowledge of key tech stack solutions
- Provide media specialists with their brief - budget, audience, phasing, targets, and any other relevant information to support their detailed in-channel planning.
- Support in the aggregation of output from media specialists - planning; reporting; insight/analysis.
- Supply reconciliations of delivery across the plan from each media owner/media specialist which the Planners directly booked.
- Work with the buying teams, and Media Executive to interpret performance data and decide on optimisation opportunities.
- Generate key charts/slides that demonstrate performance, test learnings, and next steps.
- Ensure strong commentary that gives insight and action (beyond what the result/trend is)
- Work with and develop the Exec, making sure they understand the targets, media solutions, and analysis techniques required to maximise the effectiveness of our plans.
- Work with and develop the Exec to provide strong media delivery and financial reconciliations.
- Manage the media specialists to ensure they are correctly briefed and supported in their scope of work.
- Work with the Finance team to reconcile and deliver efficient PO to the invoicing process.
- Experience in a media agency (either planning or digital)
- Experience in client management and servicing skills.
- Experience managing a media budget for clients.
- It is essential that the candidate has a good basic understanding of the digital landscape/tools.
- Interest and/or experience in planning across both Brand and Performance campaigns
- Excellent presentation skills (writing and delivery)
- Strong communication and ability to hold a room in all situations.
- Experience managing global media partners.
- Hands-on experience using digital platforms and reporting tools such as Google Analytics, Data Studio, and PowerBI would be advantageous.
- Strong team player shows relevant initiative and pro-activity.
- Positive and passionate approach that motivates the team & champions team successes.
- Winning mentality, striving to exceed expectations.
- Self-driven, passionate about new ideas and solutions
- Works effectively with other agency partners
- Effective and calm under pressure
- Ability to respect deadlines and project manage teams, inter-agency partners, and clients against a clear plan.
- Able to multitask and change priorities rapidly, flexible.
- Numerate and administratively competent with strong attention to detail
- Possess the skills to solve problems promptly. If facing challenges, raise them with the line manager/team lead effectively.
- Analytical capabilities - comfortable with data to provide strategic recommendations by using all available data.
- Company pension scheme
- Private medical insurance
- 25 days holiday (increases with length of service)
- Life assurance
- Permanent health insurance
- WPP share options scheme.
- Discretionary bonus scheme
- Free eyecare vouchers and money off glasses
- Extensive training and development
- Corporate gym memberships
- Cycle-to-work scheme
- Interest-free travel loan
- Free breakfast (cereal and fruit)
- Smart shopper (online discount on a variety of products)