Senior CRM & Customer Engagement Executive
Addison Lee
- Paddington, West London
- £40,000-45,000 per year
- Permanent
- Full-time
- You will be responsible for developing and implementing comprehensive CRM strategies to drive customer engagement, retention, and loyalty.
- Manage and optimise the Emarsys CRM platform to deliver personalised and targeted communications across multiple channels.
- Analyse customer data and behaviour to identify trends, insights, and opportunities for optimisation.
- Collaborate with cross-functional teams including Sales, and Product to align CRM initiatives with business objectives.
- Create and execute segmented email campaigns, newsletters, and other communication and marketing initiatives to drive customer engagement and increase conversion rates.
- Monitor campaign performance, conduct A/B testing, and utilise data-driven insights to continually improve campaign effectiveness.
- Lead the development of customer journey maps, automation, and lifecycle strategies to enhance the overall customer experience.
- Work closely with the Head of Marketing to develop KPIs, and track performance against targets.
- Stay informed about industry trends, best practices, and emerging technologies in CRM and customer engagement.
- Provide regular reports and updates on CRM performance to senior management, and the wider marketing team.
- Proven experience in CRM management, preferably within the transportation, travel, or service industry.
- Extensive experience with Emarsys or similar CRM platforms is required.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent project management skills with the ability to prioritise and manage multiple initiatives simultaneously.
- Exceptional communication and interpersonal skills with the ability to collaborate effectively across teams.
- Creative thinker with a passion for delivering exceptional customer experiences.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint