Mid-Level Web Analyst
PetLab Co.
- London
- Permanent
- Full-time
- Strategic Analytics Development: Crafting and implementing web analytics strategies that align with and support our business objectives.
- Data Analysis & Modelling: Analysing and modelling web data to gain insights into customer behaviour and enhance website performance.
- Tool Management & Optimization: Managing and refining web analytics tools and reporting systems for optimal performance and insight generation.
- Optimization Support: Providing key support in web and marketing optimization projects, including A/B testing and conversion rate enhancement.
- Cross-Functional Collaboration: Working closely with internal teams to ensure web analytics strategies are integrated with broader business goals.
- Analytics Integration: Leading efforts to create a more cohesive and efficient web analytics environment.
- Quality Assurance: Ensuring the accuracy and effectiveness of web analytics implementations.
- Proactive Issue Resolution: Identifying and addressing challenges in tracking and analytics setups promptly.
- Relevant Experience: A minimum of 3 years in web analytics or a related field.
- Analytics Expertise: Demonstrated ability in managing web analytics platforms and deriving actionable insights.
- Data Analysis & Visualization Prowess: Robust skills in data analysis and visualization.
- Independent Thinking: The ability to think critically and independently.
- Digital Marketing Acumen: Familiarity with digital marketing, SEO, and e-commerce analytics.
- Technical Proficiency: A broad understanding of web technologies (HTML, CSS, JavaScript) and familiarity with tag management systems.
- Hands-On Web Analytics Tools Experience: Practical experience with tools web analytics tools, including modelling raw event data.
- Tracking Plan Expertise: Proficiency in creating and implementing comprehensive tracking plans.
- Regulatory Awareness: Knowledge of tracking regulations and their impact on data quality.
- Analytics Tools Mastery: Proficiency in tools like Google Analytics, Adobe Analytics, and Snowplow (which is the web analytics tool currently used as part of the Petlab Co. data stack)
- Raw Data Handling: Experience in working with the raw exported event data from web analytics tools.
- SQL & Visualization Tools: Strong command of SQL and proficiency in data visualization tools like Power BI, Google Data Studio.
- Troubleshooting Skills: Ability to troubleshoot and resolve issues with analytics and tracking implementations.
- A/B Testing Experience: Experience with A/B testing tools and methodologies.
- Customer Journey Knowledge: Understanding of web optimization and customer journey analysis.
- Advanced Data Analysis Skills: Knowledge of R, Python, or other data analysis languages.
- Private Health Care through Vitality
- Generous Annual Leave - 28 days + public and bank holidays
- Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
- Help@Hand – Employee Assistance Programme
- Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5% through salary sacrafice!
- Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
- Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
- Generous Learning and development budget – We always want you to keep learning.
- Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
- Working Environment – dogs are welcome!
- Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
- Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
- Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
- Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
- Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.