Senior Marketing Manager - P&C Insurance
EXL Service
- London
- Permanent
- Full-time
- Strategically lead marketing efforts within the UK & European markets for EXL, crafting personalised marketing campaigns to drive upsell & cross-sell opportunities within targeted strategic accounts.
- Plan and execute integrated campaigns across multiple channels, including content and thought leadership, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
- Develop a content strategy and editorial calendar aligned with marketing and business objectives, collaborating with marketing and design teams to create multifunctional content.
- Monitor market trends and oversee advertising and marketing activities to ensure consistent messaging and alignment with organisational values.
- Enhance organisational capabilities by implementing effective marketing and Account-Based Marketing (ABM) toolkits to support growth in existing accounts.
- Drive innovation in marketing techniques and approaches, keeping the digital landscape and end consumers in mind.
- Translate sales objectives into marketing objectives and develop project plans for marketing support.
- Serve as the primary operational liaison between sales and marketing organisations for the UK region, participating in sales team calls, meetings, and planning sessions.
- Lead cross-functional project management, including communications, operations/logistical execution, budgeting, and metrics reporting.
- Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
- Identify internal and external resources for strategic account marketing execution.
- Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
- Measure and analyse the success impact metrics, including existing account revenue growth, customer opportunity pipeline, engagement tactic results, customer insights growth, and data accuracy.
- 5+ years of experience in marketing B2B enterprise solutions.
- Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing.
- Experience in marketing enterprise solutions within the B2B sector, especially in the insurance software and technology industry or with service providers like EXL, technology companies, or Insurtech firms.
- Tier 1 - insurance domain experience is essential. Specifically, General Insurance / P&C (Property & Casualty) personal and/or commercial experience is ESSENTIAL for this role.
- Strong individual with sector knowledge from a vendor / product standpoint.
- Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution).
- Relationship building is key, as the UK Insurance market is small and networking with clients and vendors is a requirement.
- Demonstrated experience developing and executing marketing programmes, with a focus on Events, Account-Based Marketing, Social Media, and Thought Leadership/Media Partners.
- Proficiency in personalised Account-Based Marketing (ABM) strategies and execution.
- Expertise in CRM and marketing automation systems (e.g., Salesforce, HubSpot).
- Positive attitude, excellent communication and presentation skills.
- Ability to thrive in a high-growth, fast-paced environment.
- The role is hybrid, requiring the candidate to work in the office 2-3 times a week ideally. The candidate must have worked in a similar environment and possess the ability and experience to work with senior stakeholders, as well as a distributed global marketing team.
- Passionate with a "can-do" attitude and a desire to make an impact.
- Entrepreneurial mindset with accountability for driving success.
- Goal-oriented, proactive, structured, and process-led.
- Ability to work independently and collaboratively with global teams.
- Exposure or experience in pre-sales/sales is advantageous.
- Familiarity with branding fundamentals and proficiency in digital marketing channels.
- Strong communication, collaboration, and problem-solving skills.
- Creative, innovative, and quality-driven.
- Ability to understand complex concepts and manage multi-skill projects effectively.
- Capability to synthesise complex discussions and provide clarity.
- A competitive salary with a generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.
- EXL provides everyday financial well-being solutions, such as cash back cards, in which you can earn cashback while enjoying discounts, promotions, and offers from top retailers. We also offer a Cycle Scheme where you can save money on bikes and cycling accessories.
- At EXL, we are committed to providing our employees with the tools and resources they need to succeed and excel in their careers. We offer a wide range of professional and personal development opportunities. We also support a range of learning initiatives that allow our employees to build on their existing skills and knowledge. From online courses to seminars and workshops, our employees have the opportunity to enhance their skills and stay up to date with the latest trends and technologies.
- As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status.
- EXL employees are eligible to purchase stock as part of our Employee Stock Purchase Plan (ESPP).
- At EXL, we offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration.