Influencer Marketing Executive - India Market

CurrentBody

  • Alderley Edge, Cheshire
  • Permanent
  • Full-time
  • 18 days ago
  • Apply easily
About CurrentBodyWe are CurrentBody, a global e-commerce beauty tech company. As the first business to recognise one of the fastest-growing trends in the industry, we’re on a mission to bring all the benefits that beauty devices offer to every home, worldwide. Founded in 2009, CurrentBody has rapidly grown over the last 3 years, launching 22 international websites and successfully selling and distributing products to over 122 countries worldwide.Our teams are constantly setting new levels of excellence for the industry and in 2019, we launched our own range of devices; CurrentBody Skin.We are now recruiting an Influencer Marketing Executive to join our Partnerships team to drive brand awareness, activations and engagement across South Asia.Responsibilities:
  • Building and maintaining Influencer relationships
  • Coordinate with various teams to address Influencer needs in accurate and timely manner
  • Research and identification of on-brand influencers to increase South Asian brand awareness and engagement
  • Oversee Influencer & Content Affiliate collaborations and report back on to senior team on findings and learnings
  • Responsible for driving revenue growth across all Social Media Platforms via Influencer placements
  • Seek out new opportunities and ways to work with established and up and coming influencers
  • Leading Influencer activity to run alongside campaigns, product launches and celeb / influencer collaborations to maximise exposure
  • Track and analyse performance of influencer activity.
  • Provide insights and recommendations for optimisation of influencer activity on a periodic basis.
Requirements
  • Fluent in one or more South Asian languages - Hindi, Bengali, Tamil, Urdu, etc.
  • Digital awareness – experience and understanding of how digital channels can work together and how these may cross over into the Affiliate channel.
  • Knowledge of using current and emerging Social Media Channels to scale commercial activity
  • Experienced with influencer marketing with South Asian demographics (Essential)
  • Ability to review commercial proposals and negotiate to ensure cost efficiency for the channel
  • Highly confident in presenting to and working with senior team members
  • Excellent communication skills with an ability to build strong cross departmental relationships
  • Knowledge of Google Analytics would be beneficial
  • Knowledge of Influencer affiliate programmes e.g AWIN, LTK etc
BenefitsStaff DiscountEAP Scheme4 days in office, home working every WednesdayOn-site subsidised gymFree ParkingRegular Social EventsSubsidised travel from Manchester, Wilmslow, Alderley Edge, MacclesfieldWe are committed to creating a diverse and inclusive work environment, where all our employees have equal access to opportunities. We strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

CurrentBody