Influencer Marketing Executive - India Market
CurrentBody
- Alderley Edge, Cheshire
- Permanent
- Full-time
- Building and maintaining Influencer relationships
- Coordinate with various teams to address Influencer needs in accurate and timely manner
- Research and identification of on-brand influencers to increase South Asian brand awareness and engagement
- Oversee Influencer & Content Affiliate collaborations and report back on to senior team on findings and learnings
- Responsible for driving revenue growth across all Social Media Platforms via Influencer placements
- Seek out new opportunities and ways to work with established and up and coming influencers
- Leading Influencer activity to run alongside campaigns, product launches and celeb / influencer collaborations to maximise exposure
- Track and analyse performance of influencer activity.
- Provide insights and recommendations for optimisation of influencer activity on a periodic basis.
- Fluent in one or more South Asian languages - Hindi, Bengali, Tamil, Urdu, etc.
- Digital awareness – experience and understanding of how digital channels can work together and how these may cross over into the Affiliate channel.
- Knowledge of using current and emerging Social Media Channels to scale commercial activity
- Experienced with influencer marketing with South Asian demographics (Essential)
- Ability to review commercial proposals and negotiate to ensure cost efficiency for the channel
- Highly confident in presenting to and working with senior team members
- Excellent communication skills with an ability to build strong cross departmental relationships
- Knowledge of Google Analytics would be beneficial
- Knowledge of Influencer affiliate programmes e.g AWIN, LTK etc